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Sending a Post-Unsubscribe Email
One of the requirements of the CAN-SPAM Act of 2003 is that marketers must “honor a recipient’s opt-out request within 10 business days.” But what if, shortly after you unsubscribed from an email list,...
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Would You Open An Email From Don Draper?
I have a confession to make. I’ve never watched Mad Men. Not one single episode. Heck, I’ve never even seen a second of the show, though I hear it’s pretty awesome. So when I received an email from Don...
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Would You Open An Email From Don Draper? [Part II]
Would you open an email from Don Draper? I did and without having the foggiest idea who Don Draper was. Before continuing, please read Part I – I promise it will help give some context around the rest...
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Would You Open An Email From Don Draper? [Part III]
Would you open an email from Don Draper? As mentioned in Part I of this 3-part series, I did in fact open an email from Don Draper without having a clue who Don Draper was. When I did open it, I loved...
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Being an Email Marketing Rebel
Last week I had the honor of speaking at Explore Minneapolis, an event hosted by my friend, colleague, and co-author Jason Falls. I’ve now spoken at 3 of Jason’s events and I have to say, this one was...
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7 Email Marketing “Rules” You Must Break: Social Brand Forum 2012
What do the Iowa River Landing, Ann Handley, Nick Westergaard, Mack Collier and breaking “the rules” of email marketing all have in common? Normally, not a whole lot. However, next week – October 17...
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When It’s Okay to Break The “Rules” of Email Marketing
They get me every time! This is what my friend Gini Dietrich wrote when she forwarded a Sephora email (from her iPhone, which she’s named George II). Below is the top half of the email she was...
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FW: Break the Rules: Using Gimmicky Subject Lines
p {font-size:110%;} p {line-height:120%;} When I logged into Facebook this morning, this was the first update I saw: Really sick of promo emails with FW or RE in the subject lines. Class it up,...
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Team Obama Unveils Its Email Campaign Strategy
Last week, Team Obama released some of the data behind its email marketing efforts during this past election season. As an email marketing guy, these are the kind of articles that get my juices...
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82% of Greatist’s List Growth Comes From Its Popup
Almost without fail, when I give my Rebel’s Guide to Email Marketing talk and mention using a popup to collect email addresses, there is a collective groan throughout the crowd. Let’s face it, many...
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5 Things I Love About This Email From Angie’s List
I’m not a fan of using someone’s first name in an email subject line … though it can be effective. I’m also not someone who likes the use of symbols in email subject lines … though sometimes “gimmicky”...
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